
Limit priorities
Starting every idea at once fragments resources. Define key outcomes for the period and their dependencies. Explicitly decide which activities to stop or defer.
Objective, measure, initiative
Link each objective to an outcome measure and an initiative that can influence it. A customer follow-up process may support repeat orders. Completing an activity is not the same as achieving an outcome.
Use reviews to decide
Do more than read numbers at reviews. Record the cause of deviations, the decision needed and the next action. Tracking owners and dates makes strategy a working management system.